Step by Step
Step by Step is an experiential zine pack that invites participants to create a DIY journal using “bouba” and “kiki” stickers as symbolic visual cues, forming a personalized language shaped by individual interpretations and meanings.
The project draws from the bouba–kiki effect,
a cognitive phenomenon in which people consistently associate “bouba” with rounded shapes and “kiki” with sharp, spiky forms.
By using this effect, the project turns intuitive perception into a system of visual storytelling.
Additional Animated Logo (Concept)